Continuity
Use redirect management to protect valuable B2B entry points.
Use a redirect manager for URL redirects and reviewed 301 redirects when products, categories, articles, or other public content move.
Ask about this featureMake URL changes deliberate instead of leaving 404s behind.
A visible redirect workflow preserves useful bookmarks, external links, and search entry points when a replacement page exists.
What it covers
The capability in practical terms.
These are the implemented workflows this feature area brings into the website administration system.
Old-to-new URL rules
Record the original path and its most relevant live destination in one managed list.
Catalog change support
Handle product renames, consolidations, category changes, and discontinued pages deliberately.
Destination review
Avoid redirecting visitors to an unrelated page simply to remove an error response.
Operational visibility
Keep redirect work available to the content and SEO owners involved in the change.
Identify
List every public URL affected before the replacement content is published.
Map
Choose the closest useful destination and record the redirect rule.
Verify
Confirm both the old URL and destination behave as expected after release.
What this feature does not promise.
Redirects preserve access when an appropriate replacement exists. They cannot transfer relevance to an unrelated page or recover value from poor content by themselves.
Questions about Redirect management tool
Understand the workflow before choosing the feature.
Compare all platform featuresWhen should a website use a 301 redirect?
Use a reviewed 301 redirect when a public URL has permanently moved and another live page provides the closest useful replacement for visitors and search engines.
Can a redirect manager handle discontinued products?
Yes. Each old product URL can receive an explicit keep, replace, archive, or redirect decision based on buyer value, available evidence, and the most relevant destination.
Should every 404 page redirect to the homepage?
No. Redirecting unrelated URLs to the homepage creates a poor visitor experience and weak relevance. Some URLs should remain unavailable when no honest replacement exists.
How are redirect loops and chains avoided?
Rules should be reviewed against current destinations and tested after release so each old URL resolves directly to the intended live page without cycling or unnecessary hops.